Discover Radio

Welcome to Discover Radio, a 97.3 Coast FM & 91.7 The Wave (West Coast Radio) initiative to bring our audience closer to you and your business.

If you’re advertising previously only ran a couple of times a month (say only once a week), then you’ll be happy to learn that you can run your ad 4 times a day, or more… on local independent radio station.

If you want to market your business to a massive active and interactive audience, then you have come to the right place.

To discover more about radio, you could email us or call (08) 9581 2666 right now, or we have a couple of important facts that we would like to share with you.

Read some of our testimonials from our clients.

Survey:

We know that people in Mandurah and the Peel region are listening to us, and our audience continues to grow, according to our latest Mandurah Survey 1 2022 by Xtra Insights Research.

91.7 The Wave’s “Breakfast with Gunners and Ali”, is popular with people aged 25+ which had 20.3% share of the survey audience in our region listening.

For more information, please email us or call (08) 9581 2666.

 

 

Reach

•    Radio reaches 95% of Australians within the 5 metro capital cities each week [1]
•    Live Australian radio accounts for a dominant 61.3% of all audio listened to each week [2]
•    Live Australian radio holds 74.2% share of all commercial audio listening – nearly 10x the share of ad-supported streaming services [2]
•    4 in 5 Australians listen to AM/FM/DAB+ radio over-the-air, online or via catch-up podcasts each week [3]

For more information, please email us or call (08) 9581 2666.

 

Engagement

•    Almost 2 in 3 radio listeners engaged with one or more of radio's other platforms in the last year (websites, social media, podcasts, apps, events or direct contact with the station) [4]
•    Australians spend an average of 12 hours & 53 minutes listening to commercial radio each week [5]

For more information, please email us or call (08) 9581 2666.

 

 

Return On Investment

•    When combined with digital advertising, radio delivers 29% more traffic on your website’s SEO, that means more visits to your web page if a call to action is included in a radio commercial. [6]
•    Radio advertising has an immediate effect. 78% of those who heard the ads took some form of digital activity within 24 hours [7]
•    Radio listeners are 6 times more likely to search for a business when they hear their radio commercial [7]

For more information, please email us or call (08) 9581 2666.

 

Local and targeted

•    56% of listeners tune in to the radio for news, local events, and traffic reports [8]
•    A radio campaign can be scheduled to air at a certain time of day, reaching target audiences at a time when the message is most relevant.

For more information, please email us or call (08) 9581 2666.

 

 

 

Trust & loyalty


•    Nearly 7 in 10 listeners agree that radio educates and informs them [8]
•    Radio is the media most associated with being spontaneous, human, accessible, personal intimate and trustworthy [9]

For more information, please email us or call (08) 9581 2666.

 

 

Immediacy


•    A radio campaign can be launched with a short lead time. Radio commercials can be scripted, recorded, and placed on-air within 1 week
•    Radio campaigns can be tailored to suit current affairs, news, weather, or trends. Stations can change spot placement or live read timings with short notice

For more information, please email us or call (08) 9581 2666.

 

 

Innovation


•    Live Australian radio is available via DAB+ digital radio in the five metro capital cities of Sydney, Melbourne, Brisbane, Adelaide and Perth; as well as Hobart, Darwin, Canberra and Mandurah
•    78.24% of new vehicles sold with DAB+ digital radio in past year [10]

For more information, please email us or call (08) 9581 2666.

 

Watch: Ash Ramm from Tackle World Miami on using radio to stand out.

 

Sources:
[1] GfK Radio Ratings, SMBAP, Survey 1-8 2021, Total Radio Listeners, Cume %, Mon-Sun 12mn-12mn, All People 10+
[2] 2019 GfK Share of Audio
[3] 2021 The Infinite Dial Australia
[4] GfK Radio Insights 2017 – Multiplatform Engagement
[5] GfK Radio Ratings, SMBAP, S1-8 2021, All Commercial Listening (inc DAB+), TSL, Mon-Sun 12mn-12mn, All People 10+
[6] NAB Radio Drives Search, Sept 2017
[7] CRA & Colman Brunton – Radio Boosts Digital Activity, May 2012
[8] GfK Radio Insights 2018 – Listening Drivers
[9] GfK Radio Insights 2017 – Trusted and Authentic 
[10] Total new DAB+ enabled vehicle sales for 12 months to 31 December 2021, as sourced from VFACTS and Glass's Information Services Report, reported as a percentage of total new vehicles sold, as supplied by FCAI (Australia)

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