The WA Government has launched the next phase of its Roll up for WA COVID-19 vaccination campaign to help get as many Western Australians vaccinated as possible.
The emotive campaign reinforces the benefits of vaccination by featuring Western Australian personal stories of life before the COVID-19 pandemic, by reminiscing of a time when we were safely connected with the world and lived life without fear of a local outbreak.
The 60-second nostalgic television commercial was shot and directed in short-film style by emerging WA film director Melle Branson.
The commercial's soundtrack features renowned WA artist Stella Donnelly and the WA Symphony Orchestra, with their rendition of Louis Armstrong's classic 'What A Wonderful World'.
The commercial also stars Sheree, a young Aboriginal nursing student, whose roots stretch between the Nyiyaparli and Banjima people originating from Port Hedland, who is passionate about encouraging people to get the COVID-19 vaccine because she wants to keep her community safe.
A Roll up for WA information and booking stand will be set up outside Optus Stadium for the Grand Final on Saturday, September 25 and the television commercial will be played across the big screens at Optus Stadium.
The information and booking stand is aimed at encouraging eligible members of the public to get vaccinated with staff on hand to help make appointments and answer any questions.
The campaign's next phase coincides with the recent announcement that all Western Australians aged 12 years and over can now roll up their sleeves for a COVID-19 vaccine at State-run clinic, participating GPs, participating pharmacies or Aboriginal Medical Services.
The $3.6 million campaign will feature on digital, radio, television, print, out-of-home and social media advertising channels across the State.
Since the inception of Roll Up for WA with the initial campaign in April this year, more than 2 million COVID-19 vaccines have been administered in WA, which means more than one in four Western Australians are now fully vaccinated.
The campaign also includes an informative video series with respected medical professional Dr Karl. Through the video series, Dr Karl answers the most common questions about the COVID-19 vaccines.
All Western Australians who are receiving their COVID-19 vaccine, or who have received their vaccine, are encouraged to share photos online by using the hashtag #Rollup4WA.
For more information visit: www.rollupforwa.com.au
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