UPDATE: Mr. Ecclestone has been located safe and well.

Have you seen John? PIC: WA Police

Police are asking for the public's help to find a missing 73-year-old man.

John Ecclestone was last seen travelling along the South Western Highway in Waroona around 2pm on Thursday, July 13.

Mr Ecclestone is believed to be driving a white Toyota Prado, registration 1HPS320.

He is described as approximately 165cm tall, of lean build with short white hair and green eyes.

He was last seen wearing blue jeans, a blue flannelette shirt, a red and blue fabric jumper and slip on boots.

Mr Ecclestone has not been in contact with friends and family which is out of character.

Anyone with information in relation to his whereabouts is urged to contact police immediately on 131 444.

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