The City of Rockingham has launched a new brand to encourage locals and visitors to 'Rediscover Rockingham'.
The brand was launched in late October, and includes two billboards at Perth Underground station.
Mayor Barry Sammels said Rockingham has been a popular destination for visitors and holiday-makers for generations.
"Many people haven’t taken the opportunity to have a really good look at what we have to offer now... so we’re inviting everyone, including our own residents, to rediscover all the things they love about our coast, and enjoy all the new enhancements that add so much more to the Rockingham experience,” Mayor Sammels said.
“We have an unbeatable range of natural attractions and eco-tourism opportunities, supported by excellent infrastructure and transportation options, and a huge range of cafes, restaurants and bars comparable to anything anywhere else in Perth."
An average of more than 40,000 people board the train at Perth Underground on weekdays, with many more alighting there or travelling through.
“The location is a prime spot which guarantees exposure to lots of people who we’d love to have come and rediscover Rockingham," Mayor Sammels said.
The billboards will be in place at the Perth Underground station for two months.
Those visiting the Rockingham area are encouraged to share their holiday stories and photos on social media using #rediscoverrockingham and #seePerth.
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